Privacy Policy

Effective Date : June 1, 2025

Sen Beauty (“Sen Beauty”, “we”, “us” or “our”) respects your privacy. This policy explains what personal information we collect, why we collect it, how we protect it, and the choices you have.

It applies to information we collect through senbeauty.ca, our online booking system, our social media accounts, by phone, by email and in person at our salon at College St and Bathurst St in Toronto.

We handle personal information in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

Information We Collect

We only collect information we need to book, provide and follow up on your services. This may include:

  • Contact details (Name, phone number, email address)
  • Booking details (Services booked, appointment history, preferences, cancellations and no-shows)
  • Service-related health information (Allergies, skin sensitivities, medications or conditions that affect whether a service is safe for you, collected on intake and consent forms)
  • Payment information (Deposits, payment records and receipts. Card details are processed by our payment provider and are not stored by us)
  • Photos (Before, during and after photos of your service, taken only with your permission)
  • Communications (Emails, texts, DMs, reviews and feedback you send us)
  • Website and device data (IP address, browser type, pages visited and how you arrived at our site, collected through cookies and similar tools)

You can choose not to share certain information, but we may not be able to safely provide some services without it.

How We Use Your Information

We use your information to:

  • Book, confirm, remind you of and manage your appointments, including waitlist notifications
  • Assess whether a service is suitable and safe for you, and tailor it to your needs
  • Keep accurate client records, including service notes for permanent makeup touch-ups
  • Process deposits, payments and refunds
  • Respond to questions, feedback and concerns
  • Send promotions and updates, only if you have agreed to receive them
  • Improve our website, services and advertising
  • Meet our legal, insurance and regulatory obligations

We will not use your information for a new purpose without first asking for your consent, unless the law permits or requires it.

Your Consent

By booking with us, using our website or sharing information with us, you consent to us collecting and using it as described in this policy.

For more sensitive information, such as health details on intake forms or photos of you, we ask for your express consent, usually in writing.

You can withdraw your consent at any time by contacting us, subject to legal or contractual limits. If you withdraw consent, we will explain how this may affect our ability to provide certain services.

Photos and Social Media

We may take photos of your service to track results, plan touch-ups and keep accurate records. These photos stay in your client file.

We will only share photos of you on our website, Instagram (@senbeauty.ca and @senbeauty.pmu), other social media or in advertising if you give us separate written permission. We aim to avoid showing identifying features unless you agree otherwise.

You can ask us to stop using your photos at any time. We will remove them from our website and accounts within a reasonable time, but we cannot control copies others may have already shared.

If you message us on social media, that platform’s own privacy policy also applies to your messages.

Sharing Your Information

We do not sell, rent or trade your personal information.

We share it only with trusted service providers who help us run our business, and only as much as they need to do their job. These include:

  • Online booking and client management: Mangomint
  • Payment processing: Mangomint
  • Email and text communications: Outlook, Gmail, Bell, Rogers
  • Website hosting and analytics: GoDaddy, Google Analytics
  • Advertising: Meta (Facebook and Instagram), TikTok

These providers are required to protect your information and use it only for the services they provide to us. Some may store data outside Canada, including in the United States, where it may be subject to local laws.

We may also disclose information if required by law, to protect someone’s safety, or as part of a sale or restructuring of our business.

Cookies and Analytics

Our website uses cookies and similar tools to make the site work, understand how visitors use it and measure our advertising. This may include Google Analytics, the Meta Pixel and the TikTok Pixel.

These tools may collect information such as your IP address, device type, pages viewed and actions taken on our site. Meta and TikTok may use this to show you Sen Beauty ads on Facebook, Instagram and TikTok.

You can block or delete cookies in your browser settings. You can also manage ad preferences in your Meta and TikTok account settings and opt out of Google Analytics using Google’s browser add-on. Some parts of our website may not work properly without cookies.

Marketing Messages

We only send promotional emails or texts if you have agreed to receive them, or where Canadian anti-spam law otherwise allows it.

Every marketing message includes a way to unsubscribe. You can also opt out any time by emailing info@senbeauty.ca.

Even if you opt out of marketing, we will still send messages related to your appointments, such as confirmations, reminders and policy updates.

How We Protect and Keep Your Information

We use reasonable physical, technical and administrative safeguards to protect your information. These include password-protected systems, limiting access to staff who need it, and storing paper forms securely.

No system is completely secure. If a privacy breach creates a real risk of significant harm to you, we will notify you and report it as required by law.

We keep your information only as long as needed for the purposes in this policy, or as required for legal, tax or insurance reasons. Client records, including intake and consent forms, are generally kept for 3 years after your last visit. After that, we securely delete or destroy them.

Your Rights

You have the right to:

  • Ask what personal information we hold about you and how it has been used
  • Request a copy of your information
  • Ask us to correct information that is inaccurate or incomplete
  • Withdraw your consent, as described above
  • Ask us to delete information we no longer need to keep

To make a request, email info@senbeauty.ca. We may need to confirm your identity first, and we will respond within 30 days.

If you have a concern, please contact us first so we can try to resolve it. You can also contact the Office of the Privacy Commissioner of Canada.

Clients Under 18

We do not knowingly collect information from anyone under 18 without consent from a parent or guardian.

Changes to This Policy

We may update this policy from time to time. The latest version will always be posted on this page with its effective date.

Contact Us

Questions or requests about your privacy can be sent to us at info@senbeauty.ca.